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New St. Petersburg facility will be homelike environment for Alzheimer's residents

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By Becky Bowers, Times Staff Writer
Friday, January 7, 2011

JAMES BORCHUCK   |   Times
Prem Shah is executive director of Bristol Court. The assisted living facility is the largest Pinellas site for Alzheimer’s and other memory-loss patients.

ST. PETERSBURG — Prem Shah, 26, juggles two BlackBerrys at his new desk in an unfinished office. He's been here every morning for more than six months, and now it's just weeks away: his own piece of the family business.

His dad's the CEO, his mom corporate treasurer, his brother president.

But what do you do when the family business is hotels — and you always wanted to go into medicine?

You figure out how to welcome a different kind of guest.

• • •

The Shah family business started in the late '70s with a 60-room Best Western in eastern Ohio. Raxit Shah and his wife, Ketki, moved from Toronto to build the American dream. They saved ...


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